Dude Kanye now has attention all over the Hypebeast fashion world. I’d honestly say he’s just as popular now as he’s ever been, especially considering all the Official Supernatural SPN Family Shirt. I agree he’s much more of a celebrity now and people familiar or involved with an urban culture like him but how likely are a lot of those people to purchase his music or listen to it in its entirety? Adele is not in the public eye as much as the man married to Kim Kardashian but people’s willingness to purchase. And buy her music along with her accessibility are a whole different ballgame IMO.
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Drake has done it this decade! But Views was a well-marketed, well anticipated, cohesively marketed project. Yeezus was not well marketed at all, it didn’t even have an album cover. And TLOP was not cohesively marketed at all, was handed in like a first-year college assignment an Official Supernatural SPN Family Shirt. His trajectory is not headed back towards well marketed, well anticipated cohesive marketable project Kanye puts out. Whatever the fuck he wants, he wants and decides if or when he even decides to sell it. Frankly, those sound like more reasons for him to be less likely to do it as he’s focused on fashion. I’d love for him to prove me wrong though, Ye and Earl are my favorite rappers. If Kanye has a normal release I can see him topping 2018. Plus with all the rumors of who he is working with really add hype. Hell.
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I could see Wayne making a big push if he drops something that’s not a mixtape and has the right marketing. Maybe but I feel like it’s gonna be an Official Supernatural SPN Family Shirt. For TLOP there were like 70 different expected release dates over the course of years. If you’re lucky, you build a good fanbase that’ll let you hit 100k streaming numbers. When the hype fades and you’re no longer killing the charts/streets. Like Rick Ross for example or 2 Chainz. I think Eminem still got it, he just needs good production to make his music bearable.
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